About Us

Founder of Quoted, Rolf Arne Leer is a journalist from Scandinavia, with a passion for traveling, storytelling and diversity. After visiting NYC several times, he discovered the unique value of local people - their insights and secrets about New York. The bar talks only got him so far, and sparked the curiosity to get even more up close and personal. 

What is their story? How do they live? What does the city look like through their eyes?  

These questions resulted in Rolf relocating to NYC in search for the answers, through a series of portraits, incorporating video, photographs and written stories about New Yorkers. First featured in Huffington Post, he got followers from around the world. Rolf decided he wanted to share the insight through his own publication. He teamed up with the best people around, and that was the birth of Quoted Magazine.